In anticipation of the 2024 Paris Olympic Games, Team GB has teamed up with RESONATE talent 5ft to launch an engaging campaign that highlights their latest merchandise and kit. Recognizing the increasing popularity of fashion and sport crossovers, this collaboration aimed to connect with a broader audience by tapping into the vibrant styling trend that dominates social media platforms.

5ft demonstrated how the Team GB kit can be styled with everyday wear, showing you can show support for our athletes team all while looking good.

We wish Team GB the best of luck in this year's games!