RESONATE’s Summer of Colour with air up

RESONATE was excited to recently partner with one of our longstanding clients, air up, on a vibrant creator campaign; "Colour Summer". This initiative spanned TikTok and Instagram, leveraging the platforms’ dynamic nature to showcase the brand's lively identity.

During this campaign, air up, known for its motto "Excite the Ordinary," encouraged creators to express themselves through fashion and integrate air up's products - whether it be accessories, pods, or bottles - into everyday looks.

Our talented creators—5ft, Antskicks, Bryan, Leah, Isaac, and Mason—produced unique and engaging videos that highlighted their personal styles. Each creator creatively styled the air up pod colours with different outfits, showcasing how the brand's products could complement various fashion choices.

The "Colour Summer" campaign reached over 400,000 impressions, and demonstrated that fashion can be a powerful way to target a Gen-Z audience for any brand. 

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